0704-883-0675     |      dataprojectng@gmail.com

The Role of Advertising in Driving the Popularity of Local Tourism Sites in Kaltungo LGA, Gombe State

  • Project Research
  • 1-5 Chapters
  • Abstract : Available
  • Table of Content: Available
  • Reference Style:
  • Recommended for :
  • NGN 5000

Background of the Study
Kaltungo LGA in Gombe State is home to various local tourism sites with the potential to attract visitors from across the country and beyond. However, the challenge of creating awareness and promoting these sites to a wider audience remains. Advertising plays a crucial role in raising awareness about local tourism, and well-targeted advertising campaigns can help to drive the popularity of such sites. According to Abubakar and Ibrahim (2023), advertising can significantly impact tourism by showcasing the unique cultural, historical, and natural attractions that make a destination appealing. However, the role of advertising in driving the popularity of local tourism sites in Kaltungo LGA has not been sufficiently explored. This study aims to assess the role of advertising in promoting local tourism in the region.

1.2 Statement of the Problem
Kaltungo LGA has numerous tourism attractions, but the lack of effective advertising has limited their visibility and potential for attracting tourists. Despite efforts by local authorities to promote tourism, the region still faces challenges in utilizing advertising effectively to boost its tourism industry.
Omar and Musa (2024) argue that tourism advertising is essential for building a destination’s brand and attracting visitors. This study will investigate how advertising can drive the popularity of local tourism sites in Kaltungo LGA.

1.3 Objectives of the Study

  1. To assess the role of advertising in driving the popularity of local tourism sites in Kaltungo LGA.

  2. To examine the impact of advertising on increasing tourist visits to Kaltungo LGA.

  3. To identify the challenges in promoting local tourism sites through advertising in Kaltungo LGA.

1.4 Research Questions

  1. How effective is advertising in driving the popularity of local tourism sites in Kaltungo LGA?

  2. What impact does advertising have on increasing tourist visits to Kaltungo LGA?

  3. What challenges are faced in using advertising to promote local tourism sites in Kaltungo LGA?

1.5 Research Hypotheses

  1. Advertising significantly contributes to the popularity of local tourism sites in Kaltungo LGA.

  2. Advertising effectively increases the number of tourist visits to Kaltungo LGA.

  3. There are significant challenges in using advertising to promote local tourism sites in Kaltungo LGA.

1.6 Significance of the Study
This study will offer insights into how advertising can be leveraged to promote local tourism and stimulate economic growth in Kaltungo LGA. The findings will benefit local governments, tourism stakeholders, and advertising agencies by providing strategies for effectively promoting local tourism destinations.

1.7 Scope and Limitations of the Study
The study is focused on the tourism sector in Kaltungo LGA, Gombe State, and examines the role of advertising in promoting local tourism sites within the region.

1.8 Operational Definition of Terms

  1. Local Tourism Sites: Tourist destinations within a specific local area, often highlighting unique cultural, historical, or natural attractions.

  2. Advertising: The use of media platforms, including television, radio, social media, and print, to promote products, services, or ideas.

  3. Tourist Visits: The act of individuals or groups traveling to a particular location for recreational, cultural, or leisure purposes.





Related Project Materials

PHYTOCHEMICAL AND ANTI-INFLAMMATORY STUDIES OF N-BUTANOL SOLUBLE FRACTION OF THE METHANOLIC EXTRACT OF THE AERIAL PARTS OF INDIGOFERA HIRSUTA LINN (LEGUMINOSAE)

Abstract

Indigofera hirsuta Linn. (Leguminosae) is a well-known plant used in African traditional medicine as an anti-inflammatory, antib...

Read more
The Concept of Godfatherism and its influence on Nigeria Politics and Politician

Abstract

This study was carried out to examine the concept of god-fatherism and its influence on Nigeria politics and p...

Read more
IMPACT OF EXTERNAL DEBT ON ECONOMIC GROWTH IN SELECTED SUBSAHARA AFRICAN COUNTRIES

ABSTRACT

This study investigated the impact of external debt on economic growth in selected Sub-Sahara African Countries using time serie...

Read more
The role of human resource planning in business sustainability: A case study of First Bank in Kano State

Background of the Study
Human resource planning (HRP) is a strategic process aimed at forecasting an organization’s h...

Read more
The Effect of Employee Training on Service Delivery in Jumia Nigeria, Adamawa State

Background of the Study

Employee training is a key factor in enhancing service delivery, particularly in sectors that rely heavily on cus...

Read more
DISSOLUTION OF MARRIAGE THROUGH KHUL’ IN ISLAMIC LAW: A STUDY OF KANO STATE

ABSTRACT

Marriage in Islamic Law is special contract developsthrough love thatbrings compassion between the spouses among others. However...

Read more
SPECTROPHOTOMETRIC DETERMINATION AND STABILITY STUDIES OF ARTEMETHER IN ARTEMETHER-LUMEFANTRINE SUSPENSIONS MARKETTED IN NIGERIA

ABSTRACT

The increasing use of artemether-lumefantrine combination as an effective treatment for resistant malaria demands the need for a...

Read more
EARLY CHILDHOOD EDUCATION AND THE DEVELOPMENT OF FARM-TO-TABLE INITIATIVES

ABSTRACT: This study examines the role of early childhood education in developing farm-to-table initiatives among young children. Early exposu...

Read more
AN ASSESSMENT OF THE DIFFICULTIES IN THE TRAINING AND EDUCATION OF LIBRARY AND INFORMATION SCIENCE STUDENTS IN NIGERIA

BACKGROUND OF STUDY

Training and education in library and information science (LIS) play an important...

Read more
THE EFFECT OF HOSPITALITY AND TOURISM INDUSTRY ON EMPLOYMENT RATE

Abstract

The study aimed at assessing the effect of hospitality and tourism industry on employment rate. The population...

Read more
Share this page with your friends




whatsapp